Game Academy

Game Academy is a career finder with a difference, helping to match avid gamers with their dream jobs. Their target audience? NRS – lower-income, non-university attendees.

We designed a creative campaign to reach this niche audience, achieving 130% of goals with just 85% of budget and finding the right combination of engagement and qualified leads. Our final touch? Training their in-house team in ad management, so they could continue to run them successfully.

• Exceeded NRS target sign-ups by 130% with 85% of budget spent
• Achieved a Facebook cost-per-lead of £2.50 per sign up
• Generated quality leads, with 36% of them completing the 4-stage onboarding programme against a KPI of 20%
• Tested different types of adverts and messages to optimise click-through-rates on difficult-to-reach audiences