Formily

Formily are on a mission to simplify the complex world of family law – and we were proud to bring their innovative form-filling tool to market using Google Ads, eventually exceeding their goals by 300%

We kicked off with an in-depth discovery mission, researching to pinpoint the correct channel to reach potential customers. From there, we crafted a search strategy to launch their first product to market, so that people who needed help with the financial side of their divorce – their target audience – could easily access Formily’s solution.

In their own words…

“Everything we have done with Quick Fox has been repaid – and double. I don’t think we realised how much we could gain from digital/how carefully crafted digital could be until we worked with them.” Sam, Founder

• Generated 300% more users than the projected target
• Optimised search terms, adverts and landing pages to cut cost-per-acquisition by 600%
• Achieved an advert click-through-rate of 10%, against a 4% industry average
• Decreased website bounce rate from 85% to 70%