Alchemy of Breath

Industry: High-Value Online Courses
Channels: Facebook & Instagram Ads, Google Search Ads, Email Marketing & Automation, Website & Landing Pages
What we did:

Alchemy of Breath is a breathwork academy that develops holistic online and in-person programmes. We were tasked with driving engagement, increasing brand awareness and scaling sales for their flagship high-value online course.

We created a full-funnel strategy, using pre-existing content that was sitting unused. We also collaborated closely with the leadership team to truly understand their product ladder and optimise leads throughout the funnel.

Results:
  • Doubled year-on-year revenue
  • Optimised the funnel to consistently achieve a 21x ROAS
  • 15% of qualified leads convert to sale